Creative Marketing on Earth Day
Earth Day 2021 proved once again to be a fun, creative way for companies all around the world to shine the light on their eco-friendly, go-green initiatives. As large brands from P&G to Apple take action on climate change at the global level, our local, small businesses here in CT are also doing amazing things to help our planet.
Our team was honored to be a part of the celebration here in West Hartford. One of our clients, Electra successfully celebrated the launch of their zero-emission vehicle fleet aimed at keeping your ride experience high and your carbon footprint low. Mayor Shari Cantor used the car service to travel from various Earth Day events including the planting of a tree at the Elmwood Community Center. Her trip alone saved approximately 8lbs of carbon emissions!!
Doing something positive for your community offers such a lasting impact and when it’s something that can help save the planet, then that’s the icing on the cake. We regularly suggest ways that our own clients can get involved in making positive changes in the community, from donating a portion of their proceeds to local non-profit organizations or aligning themselves with various organizations to support their mission. Not only does it allow you to expand your marketing reach, but it also shows that you are committed to helping the greater good.
Here are just a few ways your organization can help make an environmental difference:
Plant trees in a local park
Start a compost pile and donate the good soil
Recycle
Organize a local cleanup initiative in your town
Use canvas bags instead of plastic
