The true mark of VISIBILITY

The true mark of VISIBILITY - one of the most frequently asked questions of our team is how to measure whether or not the public is seeing their digital content.

Going through various analytic reports can be overwhelming and incredibly confusing. Our team regularly receives questions like the below:

“Are these engagement numbers accurate?”
“Do these reports offer a true depiction of my reach?”
“Can I rely on this social platform alone?”

Our response often starts like this:

1- We feel that it is important to push out your content through as many platforms as possible, <ie. email, social media, public relations, newsletters, etc>.
2- When appropriate, spend a little ad money to better improve your marketing reach
3- Pick up the phone and connect with people - this is often the most successful way to engage with others.
4- Take analytical reports with a grain of salt, they can easily be inaccurate if you are not sure what metrics are important and which aren’t, <more on this in a future blog post>
5- Pay attention to the chatter around your business - are you noticing that more inquiries are coming in?

The bottom line? Getting in front of your target audience takes a TON of work. It is often multiple channels, multiple time, multiple ways that gets the best visibility! Just keep pushing and eventually you will notice results. And always… you have us! We are happy to offer guidance and support when you need it.