Does Facebook need me more than I need it?

Years ago, everyone seemed to be on Facebook. Now, people seem to have shied away from this social media tool. Exhaustion, frustration, jealousy…

We understand. Having a window inside other peoples lives can be uncomfortable. Mixing business with personal, unconventional. And having just one more place to spend your energy, frustrating.

But here is the thing, the more eyes that see your product, service, capability, the more opportunities you have for growth.

A few months back, The Hartford interviewed our team about “The Secret To Succeeding On Facebook.” You’re a business owner. You make and sell your products and service your customers. You are not a Facebook expert. You don’t want to be a Facebook expert. But here’s the secret to succeeding on Facebook: you need a Facebook expert.

But what about being genuine? How can these people be personifying me online? Is having someone manage my Facebook account inauthentic, and if so, isn’t that the very antithesis of what social media is all about?

We have got the answers - and lucky for you, the secret is easy!

As marketing experts, our job is to know YOUR audience and understand the ideals of the companies for which we work. We are trained to respond to questions and prompt engagement in a consistent manner. A good marketing firm working on behalf of a small business should be doing the same: following your directives, obeying your orders, acting consistently with your company’s principles, and responding in a way that you would respond.

Does this mean you personally ignore Facebook and hand over all responsibility to an outsider? Of course not. It’s still your business. It’s important for you to engage when you can - knowing that overall, your account is in good hands.

We are here, we are ready, and we are excited to help you on your journey towards success.