Rockin their way to the top!
Food + Passion + Family, this is what Rockin Chicken is all about. INGroup Creative was asked to come IN and help bring IN business to this family owned Peruvian restaurant located in the south side of Hartford. Aside from their Charcoal Rotisserie Chicken cooked in an oven that was shipped into CT from Peru, they offer a myriad of dishes that stopped us in our tracks.
The Need? INtroduce Rockin Chicken to the public and make them come back for more.
The Plan? We immediately stepped IN and massaged their branding, implemented a social media strategy that continues to help get the word out, and INtroduced them to the community through grassroots outreach and engagement.
The Outcome was better than expected. Foodies have flocked to events, a satellite location was opened at the Yard Goats stadium, and members of the media have given them high accolades as this “Latin American stand out does so many things well”.
Our company thrives on INtroducing great restaurants to the scene while exposing their unique stories, making for an INcredible experience for everyone.
