A lot of businesses are asking, "How do you recapture pre-covid momentum?"
We'd like to offer up a recent encounter with the Hartford Athletic, Connecticut's only pro soccer team, as a case study for recapturing momentum with their foolproof steps to Super Fandom!
1) BE AVAILABLE: When our team wanted to inquire about hosting a celebration with the Hartford Athletic it was easy to connect with them online.
2) RESPOND: We heard back from them on the same day with an email and a phone call. They had a dedicated staff member available for a LIVE conversation about opportunities and possibilities.
3) FOLLOW-UP: This staff member helped create a plan, confirmed the plan and followed up with phone calls and emails about the plan.
4) SHOW-UP: A staff member SHOWED UP at the game during half-time to celebrate with us, present SWAG and confirm that everything was on track
5) FOLLOW-THRU: A hand-written celebration note was received offering good wishes and closure to the experience.
Balancing digital and in-person communications is not easy in today's day and age. But it is essential if your company is going to pull off an EXPERIENCE and contribute to MAKING A MEMORY ---> all of which BUILD A BRAND!!!
If Woody Allen is right, and 90% of success is just showing up, then there is a 100% chance that the Hartford Athletic organization has successfully built the formula for creating a SUPER FAN!
