Home Show Strategy Called for a Renovation

A long standing tradition needed a marketing boost to attract a wider customer base

CHALLENGE:
After years of holding Connecticut’s Show House - an annual home design showcase event - the Junior League of Hartford needed help in reaching a wider customer base. 

SOLUTION:
We revisited the external messaging platform and created a new spin on the concept in an attempt to re-engage the public. A media push helped to solidify the message and inform the public. 

OUTCOME:
Sales increased and a new customer base was created. The team was also able to utilize the tools and strategies we put in place for future events.