Salon Rebrands with New Mindset to Expand Clientele

CHALLENGE:
The owner of a well-established salon and spa looked to change business locations and rebrand. With a new mindset and an expanded list of services to reach a broader demographic base, they needed help shifting their internal and external communications, the look and feel of the brand, and eventually publicize their new business.  

SOLUTION:
After creating a project plan to keep the entire team on schedule, we began developing the new messaging platform highlighting the new mindset and services. We also connected them with various community organizations and developed a communications plan to broadcast their rebrand. 

OUTCOME:
The new salon and spa successfully opened and was able to reconnect with their existing customer under a new brand while attracting a wider reach through expanded services.