From Historic to Haute: Changing Perceptions of a Tired Hotel

The Goodwin Hotel is one of the oldest hotels in downtown Hartford; retaininging elements of its history, heritage and tradition in a prestigious address. 

THE CHALLENGE:

Uplevel a successful, but outdated communication platform both internally and externally, while generating new leads from the community, local businesses, and the media. 

THE SOLUTION:

Incorporate historic references into a new messaging platform, garnering national media attention, resulting in more than a dozen community partnerships with notable organizations.