Now more than ever Marketing and PR pros need to add a content marketing strategy to fit into the ever evolving communications landscape. If you don’t know all the ins and outs about how to create a powerful content marketing strategy that resonates with your customer base, don’t fret. We can help.

First and foremost, before you dive right in to adding content on multiple outlets — that you are sure will just WOW your audience — slow down and take the time to research your customer and draw out how your product or service is going to add value.  It is so important to be very clear about what you want out of content marketing for your business, and to also know exactly who your audience is, and what it is that would resonate the most with them.

So you might be asking yourself, what exactly is Content Marketing? 

We love The Content Marketing Institute (an online resource for all things content marketing) and their definition of Content marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”  The word that should stick out  here is “VALUABLE”.   If you can’t provide value to your audience then they will not become a customer.

Should it help, think of content marketing as a long-term strategy that builds a strong relationship with your audience through the value your brand provides for them. If your brand can provide high-quality content on a consistent basis, that is both clear and relevant to them, then you are on your way. 

If you find that you need help getting started with a content marketing strategy for your business, give us a call, and we can help you create a well crafted strategy that will not only engage your audience, but will result in loyal customers.