4 reasons why every business should be running a CONSISTENT marketing campaign:

When it comes to Marketing, consistent communication is KEY. Do you only communicate with your customers every few months? Do you only hope to find new clientele a few times a year? Do you only put effort into advertising your business or your services when you find things are slow?

We hope your answers are NO because any savvy marker knows that marketing is a strategy that you must implement every day. Our friends at Litchfield Magazine would agree, as they came across these awesome tips below from WhiteboxMarketing.

Below are 4 reasons why every business should be running a CONSISTENT marketing campaign:

1. Remain Top of Mind for Consumers

Consistency keeps your brand top of mind and brand familiarity is what will make someone choose your brand over a competitor. Whether it be on the radio, social media, print or digital ads, it will benefit your business to have consistent campaigns to keep your brand in the mind of your consumers.

2. Brand Awareness

Sorry to burst the bubble but being noticed among your consumers doesn’t happen overnight. That’s where your campaign comes into play, but don’t just stop at one, keep them rolling (remember consistency!). Strong brand awareness is a result of multiple simultaneous efforts that extend beyond just trying to get paying customers. Through the increase of awareness, you allow consumers to build trust in your organization or brand and it ultimately increases your overall value.

3. Makes Your Brand Feel More Dependable

Send the right kind of signals with consistent messaging, visuals, and scheduling. You want consumers to be able to know who you are and understand your messaging/ voice. Imagine you’re hiring a new employee; from the start you begin to develop opinions or assumptions based on their initial interactions with them. If for the first interview they show up in a suit, the second a football jersey with shorts and sandals, and then a Hawaiian shirt and dress shoes for the last one, you might start to question their consistency and who they are. Would you hire them? Maybe? Now think, would you like it if customers thought that about your business? Probably not. Consistency makes your business look more dependable and reliable.

4. Analytics

We all know that marketing is vital, but how do we know it’s working if it’s never tested. Running a campaign is a great way to see what motivates your market and what doesn’t. Are they responding to your theme? Or is it hard to follow? What did you do this time that you can improve on the next time around? These, along with so many others, are questions you can ask yourself while running your campaign. As marketers, we are continuously seeking what influences our audience to respond. Continually creating and testing various campaigns, promotions, and lead-collection methods will ultimately help you understand what your audience responds to the best.