INGroup Creative

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My Work is Not Picture Perfect

We live IN a world of that is obsessed with beautiful imagery - either through photo or video.

Throw up an image of a delicious meal, an amazing renovation, or a fun experience and you can expect a bunch of likes, follows, maybe even shares!

How about no image and just a bunch of words? The results can vary.

So how do you get your audience to pay attention when the “picture” is not perfect?

We often suggest creating a graphic that takes the main point of the post and throws it INto view. Take this post for example. The topic of conversation is Social Media and the key point is “How do you get people to view your content when it’s near impossible to have a supporting graphic?”

Hopefully people see the image and want to learn more.

You can also use stock images, but we recommend using those sparingly as they are often visibly “fake.”

Have you found a fail-safe strategy to get people to regularly view and INteract with your content?