INGroup Creative

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Downtown District Launches Pub Crawl to Incentivize Restaurant Patrons

Businesses within a local shopping district look to attract clients during “off-hours” and connect more with their community.

CHALLENGE:
Local businesses find themselves within a sea of competition and want to bring in a broader base of patrons to their restaurants and shops.  

SOLUTION:
Our team developed a quarterly event that would not only help raise money for the community, but bring in clientele during traditional off-hours. With a broad marketing campaign in place, we focused on individuals who were looking for a creative way to meet and network with other people. 


OUTCOME:
The event created a following that attracted a broader clientele base while helping to raise money for local organizations.