INGroup Creative

View Original

Communication in a world of "scanners"

Effectively communicating with people these days can be challenging.

With an audience that now prefers social media truncated dialogue, it can be difficult to get your top points across. Have a lot to say and want people to actually read along? This can be just as hard as writing long pages of thought.

Scanning at a record pace is a new art form. No one ever seems to have the time to read an article over 1000 words.

So how do you get your point across?

Step 1: Bold the important pieces
Step 2: Add hard returns between points of dialogue
Step 3: Break up communication in a string of posts
Step 4: Add in captivating images to carry the story along

Have any other tips? Please share!