IN a year of true transition, opportunities are plentiful. 

We recently came across an article featured in Entrepreneur magazine - and it offered comfort, resolution, and hope. 

The author, Rodrigo Segal stated that, “The key for 2021 will be asking ourselves what knowledge and capabilities we acquired or developed during the past year that we can use to our advantage to continue operating.”

He goes on to share four lessons to ensure that you are prepared for what is to come:

1. Listen to the needs of your potential customers:
“Without a doubt, actively listening to the needs of your potential clients will help you guide your venture towards what the public really requires and offer solutions with long-term growth potential.”

2. Take care of your time:

“it is essential that you have spaces -both your own and for your team- to exchange ideas, innovate, as well as leisure and disconnection from day to day.

3. Keep your motivation fresh:

“it will be key to recognize that uncertainty will prevail and we will need constant motivation for the day to day.”

4. Create support networks:

“remember the strength of building and having a support network: family, friends, collaborators, work teams, colleagues, suppliers; as well as forums, chambers, associations to listen to other experiences on how to overcome adverse seasons, promote joint work and promote the growth of the sector.”

Our team is always available to help you and your business succeed - just send us an email at info@ingroupcreative.com